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Free career advice can be found on internet about coverin letters.

• Make sure you address your letter to a person by name. If this means that you have to call the company to ask for a name for the recruitment that’s even better because you’ll make the effort when a number of applications probably won’t, so you have an advantage already. This will guarantee that your application gets to the right person, and provides you with a contact name for a follow-up call or email to make sure the application has been received.

• Consider your application from the employer’s point of view. Your cover letter should tell them in a concise way what you can contribute to the organisation. Make the whole content specific to the job, it will be no good to just send a standard letter with the job titles and addresses changed.

• If you want your covering letter to be read from start to end – and if you’re serious about the job, then certainly you do – then you should make sure the letter is no more than one page long and with short and clearly themed paragraphs.

• If the role and/or organisation is creative, you should reflect this in your writing style. If the organisation is very formal, you should opt for a more traditional, formal covering letter.